- By: Arthur Yeranosyan
- Date Posted: 30 Jul, 2016
- AdWords Scripts, AI, Beauty Salons, Bing / Yahoo Ads, Book Recommendations, Brand development, Business Tips, construction business, Content Marketing, Crawlers, Customer Loyalty, Digital Marketing, Digital Marketing ROAS, Digital Marketing Strategy, DoubleClick, Email Marketing, Event Venue Marketing, geoklix, Google Ad Agency, Google Ad Suspension, Google Ads for Plumbers, Google Adwords, Google my business, Google My Business Maps, Google partner, Groupon, Growth Hacking, International SEO, Internet Marketing Education, Local SEO, Marketing / AI, Marketing Agency, Marketing Strategy, Pay Per Click Advertising, Podcasts, Re-targeting, Reading Requirements, Remarketing Ads, SEM, SEO, Sustainability & Paying Forward, Uncategorized, YouTube Video Ads
Exploring the Future of Digital Marketing: Key Insights from the 2016 DoubleClick Leadership Summit”
The 2016 DoubleClick Leadership Summit in Key Biscayne, Florida, was a pivotal event for global advertisers and marketers, signaling a significant shift in digital advertising and consumer behavior. This summit, differentiating from its predecessors, mirrored the rising trend in mobile device usage and its impact on marketing strategies. The discussions covered a wide range of complex topics, but here are the five major takeaways that continue to shape the digital advertising landscape:
- Integration of Cross-Device Measurement in Advertising Tools
- Understanding the consumer journey across multiple devices has become crucial. DoubleClick’s integration of cross-device measurement into its advertising products addresses this need. Marketers have observed a 16% increase in conversions by leveraging this tool, underlining the importance of tracking user interactions across different devices for more effective marketing strategies.
- Effective Integration of Native Ads
- The summit emphasized the effectiveness of native ads over traditional ad formats. Native ads, which are seamlessly integrated into user activities like gaming or web browsing, reduce ad intrusion and increase engagement. DoubleClick’s solution to the challenge of creating scalable native ads involves offering publishers the ability to create native ad formats and templates, enhancing ad effectiveness while respecting user experience.
- Growth in Programmatic Advertising
- The shift from manual ad selling processes to programmatic advertising was a significant focus. Programmatic ads, which use automated systems for ad buying, save time and resources. DoubleClick’s response to the surge in programmatic ad buying is evident in its Programmatic Guaranteed inventory, facilitating efficient connections between advertisers and publishers.
- Emphasis on Reducing Page Load Time
- DoubleClick’s research highlighted the crucial role of page load time in user experience and advertising effectiveness. Their commitment to integrating advertising with Accelerated Mobile Pages (AMPs) reflects an understanding of the evolving market needs and the importance of quick-loading content in retaining user engagement and improving search performance.
- Prioritizing Optimal User Experience
- Central to DoubleClick’s innovations is the emphasis on enhancing user experience. Recognizing the savvy and ad-skeptical nature of modern internet users, DoubleClick focuses on developing advertising tools and systems that are not only effective for advertisers but also respectful and engaging for their target audiences.
In conclusion, the 2016 DoubleClick Leadership Summit offered invaluable insights into the evolving dynamics of digital marketing. These key takeaways highlight the importance of adapting to consumer behavior changes, particularly in mobile usage, and underscore the need for marketers to prioritize user experience in their advertising strategies. As the digital landscape continues to evolve, these lessons remain relevant for creating effective, user-centric marketing campaigns.
